Whitepapers

The Future of GTM: How AI Is Rewriting Execution Strategy

Executive Summary: Your current go-to-market (GTM) blueprint probably looks like this: annual cycles, teams working in silos, dashboards that only show you what already happened. This “standard” is hurting your business. Market expectations shift by the week, and speed is the new currency. Artificial intelligence (AI) isn’t just an incremental upgrade; it’s a complete overhaul, […]

The Future of GTM: How AI Is Rewriting Execution Strategy

Data, AI, and agility now define who leads and who lags. The CEO’s role isn’t to approve the GTM plan. It’s to lead the transformation.

Survey Report Part 2: The Productivity Paradox

Aligning Goals, Combating Digital Fatigue, and Redefining Productivity in the Modern Workplace

Survey Report: Unlocking AI’s Potential in the Workplace – Part 1

AI is not just a buzzword; it’s a transformative force that has the potential to redefine how work is done. Companies worldwide are investing heavily in AI technologies, hoping to gain a competitive edge by improving business outcomes and employee productivity. But are these investments paying off? Slingshot’s 2024 Digital Work Trends Report sheds light on the reality of AI in the workplace, revealing that while employers have high hopes for AI, employees are still struggling to integrate it effectively into their daily tasks.

Become a Data-Driven Learning Enterprise

The Illusion of Data-Driven Operations  Ask any executive, and they will say, “We’re a data-driven organization.” They will proudly mention their BI tools, CRM systems, and perfectly managed Excel sheets. However, if one looks beyond these indicators of data-savvy, a different picture can be seen.  The truth? Most businesses and organizations are overwhelmed by the […]

Understanding Digital Work Trends in the Modern Era

In the last twenty years, workplace decision-making has gradually shifted from intuition and senior executives’ opinions to data-driven approaches that use metrics to assess performance and monitor progress. Our most recent survey shows that this shift is going strong.   This whitepaper dives into the findings of the Slingshot’s Digital Work Trends Report by:  Keep reading […]

Collaboration Tools Today and Why Their Security is Everything

Collaboration tools security is of paramount importance in today’s digital world. It’s where we work on projects, share documents, and communicate in real time, regardless of physical location. Their usage has increased dramatically over the past few years, with over 16% of the total employees working remotely and 62% working hybrid. In this paper, we […]

Growth Hacking: Why You Need It and How to Do It

As marketers, consultants, and startups have long ago learned – any company’s growth strategy depends hugely on the selected marketing approach. Still, it’s like nothing compares to growth hacking – a sort of revolution in growth strategy. Growth hacking brings key people to the table to run smart experimentation, inspired by data-driven insights creating a competitive advantage […]

Establishing a Data-Driven Culture: Where to Start

For any organization wanting to stay relevant in the ever-changing and rapidly growing data world, creating a data-driven culture for your organization is a must. Relying on data today is a necessary strategy – but according to a study by NewVantage Partners, the data-driven culture itself proves to be a harder mission for most companies. In […]