Mastering Marketing Data Analytics: Best Practices and Pitfalls to Avoid

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Data analytics can be a powerful tool that can help you improve your marketing campaigns, but only if it’s used right. With so many different campaigns across different channels, it can be hard to make sense of it all, let alone utilize it properly. Even experienced marketers can make common mistakes that can lead to inaccurate results and wasted money.

In this webinar, we’ll be discussing the most common mistakes marketers make when using data analytics, how to avoid them, and best practices for using data analytics to improve your marketing results.

Key topics we’ll discuss include:

• Common mistakes that marketers make when using data analytics
• Best practices on using data analytics
• Leveraging data visualization for clear insights
• Interpreting data to optimize marketing strategies
• Implementing data-driven decision-making processes
• Integrating data analytics into your marketing team’s workflow

If you are serious about using data analytics to improve your marketing results, then this webinar is for you!

About the presenters

Casey Ciniello Casey Ciniello is the Senior Product Manager for Reveal and Slingshot at Infragistics, leveraging over ten years of expertise in product development and strategic market positioning. Holding a BA in Mathematics and an MBA, Casey combines her deep analytical skills with a robust business acumen to drive innovation and growth. At the helm of Reveal, an advanced embedded analytics platform, and Slingshot, a comprehensive data-driven work management tool, she has been pivotal in shaping their market strategies, enhancing product features, and leading cross-functional teams towards successful launches. Casey's leadership and forward-thinking approach have significantly contributed to solidifying Infragistics' presence in the tech industry, aligning product capabilities with customer needs and emerging market trends.