Unlock the Potential of Your Marketing Data
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Traditional marketing approaches are losing their effectiveness in today’s dynamic digital world. Marketing departments are spending upwards of millions on advertising, allocating resources across multiple channels that include Search Engine Optimization (SEO), Social Media Ads, Paid Search, and Pay-Per-Click (PPC), among others – all working to gain traction for their products and services.
This results in collecting endless amounts of data and begs the following questions:
- Is my money being spent wisely?
- How do I stack up against my competitors or industry standards?
- What should I even be tracking?
- Can you consolidate all this data into a simple, singular view?
In this webinar, our marketing experts help you answer all these questions and understand how you can achieve exponential growth by harnessing the full potential of your marketing data.
Key takeaways:
- How digital workplaces can aggregate and optimize your marketing data
- How to identify the Key Performance Indicators (KPIs) and industry benchmarks to better understand performance
- The tools and methods for consolidating data into one view for comparisons
- Best practices for analyzing and acting on your metrics
About the presenters
Casey Ciniello Casey Ciniello is Senior Product Manager for Reveal and Slingshot at Infragistics. With over 10 years in product development and market strategy, she focuses on building data and analytics products that help teams work with trusted insights. Casey holds a BA in Mathematics and an MBA. She leads product direction, feature strategy, and cross-functional teams to deliver analytics and work management tools that align with real customer needs.
Jason Beres As the Chief Operating Officer at Infragistics, Jason and his team spearhead the customer-driven, innovative features and functionality throughout all Infragistics' UI, UX, Data Visualization and Business Intelligence products. Jason works directly with Infragistics customers around the globe to ensure that their needs are met through our products and roadmaps. Jason is a former Microsoft .NET MVP, and he is the author of several books on software development, covering topics like SQL Server, C#, Visual Basic, Rich Client and Web Development. Jason is a national and international conference speaker and keeps very active in the developer & UX community. You can follow Jason at @jasonberes on Twitter.
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