So how can a marketing team always be sure it is following the right insights and analysis in the right way? The answer lies in building a data-driven marketing team and intentionally embracing a data-driven marketing strategy.

Are you still into the habit of basing a choice on a gut feeling alone? If yes, you are among those who rob their organizations from realizing their full potential. And you can trust me on this. Intuition, while often romanticized as a method for making "the right" decision simply cannot hold a candle to what data-driven insights can do.

Data insight tools are also known as business intelligence applications that make it easy for your to connect to your data and create beautiful dashboards.