Skip to content

Author

Tsvetomira Petrova

Published posts 58 Tsvetomira is a marketing copywriter with a passion for everything digital, advertising, and content marketing for a wide range of topics in the industry. As part of the Infragistics team, her primary focus is Slingshot, so safe to say you can expect her wordsmith skills put to use for any updates, hot scoops on the product and everything around it, and advice for users so they can best optimize their use cases. When she steps away from the keyboard, Tsvet can usually be found hiking, going to concerts, or spending some quality time with the nearest available dog.

operational analytics benefits

Operational Analytics for Marketing Teams: Connecting Work and Data in Real Time

Marketing teams need current insight to guide daily decisions, yet scattered tools and slow reporting make this hard to achieve. Operational analytics solves this by showing work and performance in one place, giving teams a live view of pacing, spending, workload, and channel changes. Automatic updates replace manual reporting, which speeds up reactions and improves accuracy. AI and Natural Language data search help teams find answers faster and reduce the effort required for analysis. Slingshot enables this approach with a unified workspace that matches the speed and complexity of modern marketing work.