Author
Tsvetomira Petrova
Published posts 58 Tsvetomira is a marketing copywriter with a passion for everything digital, advertising, and content marketing for a wide range of topics in the industry. As part of the Infragistics team, her primary focus is Slingshot, so safe to say you can expect her wordsmith skills put to use for any updates, hot scoops on the product and everything around it, and advice for users so they can best optimize their use cases. When she steps away from the keyboard, Tsvet can usually be found hiking, going to concerts, or spending some quality time with the nearest available dog.Why Data Literacy is the Way to Go and How to Build It
"Let's learn to speak data." That quote is making its way all over businesses these days. And even though the conversation might not start with those exact words, finding the way to build and promote a data literacy program in your team and company has become a necessary skill for many.
What is Workflow Management and How to Master It
You might not realize it, but you are currently in a workflow. Workflows are what each of us is doing - getting stuff done in a process that has a beginning, a middle, and an end. But workflow management is so much more than that. Making work efficient, and allocating resources properly, while always keeping in mind the end goal that gets you to the result. It doesn’t sound so easy, but what if it could be?
Top Data-Driven Companies You Can Learn From
To succeed in the ever-so-competitive business environment, your company model needs to make smart, quick decisions and keep up with all the latest trends in business modeling. Today, that means going data-driven.
Do you Need a Data Analyst to Execute Good Marketing – And What’s the Alternative
Marketing teams all over the world use data daily, to improve their decision-making process and reach desirable outcomes. But how can you process it faster - and do you need a data analyst for the purpose?
Building a Product-Led Growth Flywheel: How to Make Results Soar
Тhe product-led growth flywheel has dethroned the well-known and loved sales funnel. But why has this happened and what does it bring to the table for businesses who want to grow and succeed? What exactly is product-led growth flywheel and how can your team implement it - fast? Read below.
Email A/B Testing: Let’s Do it The Right Way
How can you bring about the best strategy for email marketing that creates thriving campaigns? It is often applying A/B testing, inviting more intelligent way of making decisions forward. Keep reading for more.
The Ultimate Guide to Managing Remote Teams in 2023
Leading and managing remote teams is not an option anymore for a vast number of companies all around the world. But what is the secret to running them smoothly, no matter where they physically are?
The Hybrid Workplace: How to Make it a Success
What is the hybrid workplace and why managers are having a hard time helping their teams bring their A-game in them? It's all part of a bigger perspective on the road to team productivity and the adaptation people around the world needed to go through since 2020.
What’s Buyer’s Journey and How to Optimize the Process with Content
Learning how to optimize your buyer's journey it's something that brings the best solutions and decisions for your business in the long run. Find out how to create content targeted to each stage.
How to Find Your Product-Market Fit and Grow Your Company
What your customers are experiencing in regards to the product you're offering, is everything. It's what drives results, retention, achieving better products, and more. Read along for the guidelines to finding your product-market fit.