Only 23% of employees feel trained to use AI effectively despite most organizations investing heavily in AI tools. This article explores why the AI skills gap persists and outlines practical steps leaders can take to build a truly AI-ready workforce through relevant training, clear policies, and everyday enablement.

Organizations struggle with AI adoption not because of technology limits, but because their data isn't ready. Nearly half of employers can't move forward with AI. Their data is fragmented, inaccurate, or inaccessible. Employees confirm this. They don't trust the data and can't access what they need. Strong AI adoption depends on centralized access, consistent definitions, governed permissions, and workforce data literacy. Without these, AI outputs are unreliable. Adoption stops. Leaders who align data strategy with real AI needs see stronger adoption and higher engagement.

Most marketing teams are too slow to act because they’re stuck managing siloed tools, chasing reports, and reacting instead of executing.

Data-driven decisions are the cornerstone behind any marketing campaign’s success. However, data often takes days or even weeks to go through and draw a definitive conclusion. Unfortunately, marketing specialists don’t have the privilege of time.

Understanding the impact of your marketing efforts is essential to business success. Marketing reports help you track performance, compare your results to the initial strategy, optimize campaigns, and provide a platform to communicate key metrics with stakeholders.  

Improving your CTOR or click-to-open rate in email marketing means being focused on the right choices and choosing to woo customers in a smart way. Read along to find out how to design better messaging and improve team flow in email marketing.

Growth hacking is the "hot trend" many comapanies are using right now, to push their business forward with data-driven insights. Still, it remains a bit foreign in its nature for many. So what steps do you need to take to benefit from growth hacking yourself?

Today, every marketing team under the sun has the opportunity to adopt agile marketing - an approach that takes more and more room in the heart of today's marketers, bringing forward unprecedented success for businesses.

Data visualization is a fast and precise representation of your business's performance. It allows you to see and understand the "why" behind your results. Thus, data visualization is the cornerstone of prompt and accurate data-driven decisions. It makes your efforts, team, and entire business strategy efficient and goal driven.

For every new business, growing is one of the first and foremost goals. So bringing a good strategy forward means everything and usually determines how the company will continue to develop going forward. So what are the steps to take?