Tracking the right content marketing KPIs is essential for understanding how your efforts are contributing to your business goals. In this article, we’ll walk you through the most important content marketing metrics to monitor and help you determine which content performance metrics are most aligned with your objectives. 

It's not about intuition anymore, when it comes to business. The role intuition plays is still there, but is massively overridden by data - the only thing that accurately points the way to success.

Your product is what sits behind the wheel in the product-led growth approach. But what does this trend even mean and how can it be expanded quickly to produce results and alignment on strategy, while acquiring new customers? Read along to find out.

Your CMO dashboards show you what works and where you should put more effort, while helping you speak the language of data. So what insights should be included in them, in the sea of possibilities an data points? We tell you in this article.

In this article, we’re comparing KPIs vs OKRs, so you can understand which performance framework will best work for your business.  

Data-driven is a model of behavior that cherishes data in the most productive way. It's what aligns teams around the best decisions and eliminates errors along the way. So let's talk about how to make your company data-driven.

The secret to good social media ads? They work best when you analyze and act on the data. This allows you to personalize and create relevant content that influences their decisions. Which ultimately is what you want to do, right?

Data visualization is the translation of your data in a language you can understand very quickly. And being able to grasp it fast makes decision-making much more efficient, while aligning our team around data.

Predictive analytics is a type of data analysis that is used to predict events. In this blog, we explain how does it work, what are the main predictive analytics techniques, what are its benefits for businesses, and much more + examples.

In this article, we answer all your data catalog questions and share what you should be looking for in a data catalog tool.