To succeed in the ever-so-competitive business environment, your company model needs to make smart, quick decisions and keep up with all the latest trends in business modeling. Today, that means going data-driven.

Marketing teams all over the world use data daily, to improve their decision-making process and reach desirable outcomes. But how can you process it faster - and do you need a data analyst for the purpose?

Тhe product-led growth flywheel has dethroned the well-known and loved sales funnel. But why has this happened and what does it bring to the table for businesses who want to grow and succeed? What exactly is product-led growth flywheel and how can your team implement it - fast? Read below.

How can you bring about the best strategy for email marketing that creates thriving campaigns? It is often applying A/B testing, inviting more intelligent way of making decisions forward. Keep reading for more.

What your customers are experiencing in regards to the product you're offering, is everything. It's what drives results, retention, achieving better products, and more. Read along for the guidelines to finding your product-market fit.

Tracking the right content marketing KPIs is essential for understanding how your efforts are contributing to your business goals. In this article, we’ll walk you through the most important content marketing metrics to monitor and help you determine which content performance metrics are most aligned with your objectives. 

It's not about intuition anymore, when it comes to business. The role intuition plays is still there, but is massively overridden by data - the only thing that accurately points the way to success.

Your product is what sits behind the wheel in the product-led growth approach. But what does this trend even mean and how can it be expanded quickly to produce results and alignment on strategy, while acquiring new customers? Read along to find out.

Your CMO dashboards show you what works and where you should put more effort, while helping you speak the language of data. So what insights should be included in them, in the sea of possibilities an data points? We tell you in this article.

In this article, we’re comparing KPIs vs OKRs, so you can understand which performance framework will best work for your business.