The Slingshot Blog

Learning how to optimize your buyer's journey it's something that brings the best solutions and decisions for your business in the long run. Find out how to create content targeted to each stage.

Writing effective OKRs is not as complex as you might think if you follow a simple and straightforward formula.

What your customers are experiencing in regards to the product you're offering, is everything. It's what drives results, retention, achieving better products, and more. Read along for the guidelines to finding your product-market fit.

Tracking the right content marketing KPIs is essential for understanding how your efforts are contributing to your business goals. In this article, we’ll walk you through the most important content marketing metrics to monitor and help you determine which content performance metrics are most aligned with your objectives. 

It's not about intuition anymore, when it comes to business. The role intuition plays is still there, but is massively overridden by data - the only thing that accurately points the way to success.

Improving your CTOR or click-to-open rate in email marketing means being focused on the right choices and choosing to woo customers in a smart way. Read along to find out how to design better messaging and improve team flow in email marketing.

This long-awaited moment brings many exciting new features to the all-in-one digital workplace for great teams. Check them out in the video below!

Your product is what sits behind the wheel in the product-led growth approach. But what does this trend even mean and how can it be expanded quickly to produce results and alignment on strategy, while acquiring new customers? Read along to find out.

Your CMO dashboards show you what works and where you should put more effort, while helping you speak the language of data. So what insights should be included in them, in the sea of possibilities an data points? We tell you in this article.