The Slingshot Blog

Your product is what sits behind the wheel in the product-led growth approach. But what does this trend even mean and how can it be expanded quickly to produce results and alignment on strategy, while acquiring new customers? Read along to find out.

Your CMO dashboards show you what works and where you should put more effort, while helping you speak the language of data. So what insights should be included in them, in the sea of possibilities an data points? We tell you in this article.

Growth hacking is the "hot trend" many comapanies are using right now, to push their business forward with data-driven insights. Still, it remains a bit foreign in its nature for many. So what steps do you need to take to benefit from growth hacking yourself?

In this article, we’re comparing KPIs vs OKRs, so you can understand which performance framework will best work for your business.  

Data-driven is a model of behavior that cherishes data in the most productive way. It's what aligns teams around the best decisions and eliminates errors along the way. So let's talk about how to make your company data-driven.

Every project manager knows that a productive team needs tools for planning and organizing. Most companies opt for tools that provide easy daily syncing, quick access, visibility, and chat, as well as task tracking. But what about finding some better alternatives?

The secret to good social media ads? They work best when you analyze and act on the data. This allows you to personalize and create relevant content that influences their decisions. Which ultimately is what you want to do, right?

Even if you're not using Slack, you most certainly have heard of it - it's one of the most popular communication apps that brings online collaboration to teams everywhere. Slack is a hub for organizing everyday work and instant messaging, replacing endless emails in professional communication. But is there something better?

"This meeting should have been an email." Yes, a lot of us have had this thought. Even more so after the boom of online meetings after 2020 and the rise of remote and distributed teams all around the world.