Data-driven decisions are the cornerstone behind any marketing campaign’s success. However, data often takes days or even weeks to go through and draw a definitive conclusion. Unfortunately, marketing specialists don’t have the privilege of time. They often must make quick but significant decisions that can alter the business trajectory significantly.  Thankfully, nowadays, everyone involved in […]

Understanding the impact of your marketing efforts is essential to business success. Marketing reports help you track performance, compare your results to the initial strategy, optimize campaigns, and provide a platform to communicate key metrics with stakeholders.  

Improving your CTOR or click-to-open rate in email marketing means being focused on the right choices and choosing to woo customers in a smart way. Read along to find out how to design better messaging and improve team flow in email marketing.

Growth hacking is the "hot trend" many comapanies are using right now, to push their business forward with data-driven insights. Still, it remains a bit foreign in its nature for many. So what steps do you need to take to benefit from growth hacking yourself?

Today, every marketing team under the sun has the opportunity to adopt agile marketing - an approach that takes more and more room in the heart of today's marketers, bringing forward unprecedented success for businesses.

Data visualization is the translation of your data in a language you can understand very quickly. And being able to grasp it fast makes decision-making much more efficient, while aligning our team around data.

For every new business, growing is one of the first and foremost goals. So bringing a good strategy forward means everything and usually determines how the company will continue to develop going forward. So what are the steps to take?

Adaptation through the digital transformation of businesses is a necessity everyone is recognizing. So, let's take a journey through the main ways you can ensure optimal online workspace for your team.

Machine learning visualization. It can sound intimidating, no? But it's actually a pretty empowering move to make for any business. Tapping into the knowledge of how to master it quickly and make better decisions can start right now - by diving into this article.

Successful businesses know why it is important to align sales and marketing - and the chaos that can ensue when they are not in sync. So how can you keep improving your business by always keeping the relationship between the two close?