To grow your business, you must stay ahead of your competition by understanding your SaaS product data, insights, implications, and, most importantly, understanding your customers. Here is exactly what SaaS analytics is and why you should care about it: 

In every business, a chaotic workplace can bring down even the best project. But if you adopt Enterprise Project Management (or EPM) processes, you can transform your business and leverage effective project management techniques to propel growth.

This B2B SaaS marketing article will review some key components and strategies that can help you grow your business.

You can start gaining insights into your SaaS product’s performance and make data-driven decisions to optimize your business by tracking these common SaaS metrics:  

Marketing teams need current insight to guide daily decisions, yet scattered tools and slow reporting make this hard to achieve. Operational analytics solves this by showing work and performance in one place, giving teams a live view of pacing, spending, workload, and channel changes. Automatic updates replace manual reporting, which speeds up reactions and improves accuracy. AI and Natural Language data search help teams find answers faster and reduce the effort required for analysis. Slingshot enables this approach with a unified workspace that matches the speed and complexity of modern marketing work.

"Don't stop me now, ‘cause I'm having a good time!" We can bet that's what data's singing right now, at the top of its lungs. In 2023, the world will generate nearly three times the data generated in 2019.

In today's competitive business environment, manufacturers must constantly look for ways to improve efficiency and streamline operations.

You might not realize it, but you are currently in a workflow. Workflows are what each of us is doing - getting stuff done in a process that has a beginning, a middle, and an end. But workflow management is so much more than that. Making work efficient, and allocating resources properly, while always keeping in mind the end goal that gets you to the result. It doesn’t sound so easy, but what if it could be?

Tracking the right content marketing KPIs is essential for understanding how your efforts are contributing to your business goals. In this article, we’ll walk you through the most important content marketing metrics to monitor and help you determine which content performance metrics are most aligned with your objectives. 

Predictive analytics is a type of data analysis that is used to predict events. In this blog, we explain how does it work, what are the main predictive analytics techniques, what are its benefits for businesses, and much more + examples.