Author
Tsvetomira Petrova
Published posts 58 Tsvetomira is a marketing copywriter with a passion for everything digital, advertising, and content marketing for a wide range of topics in the industry. As part of the Infragistics team, her primary focus is Slingshot, so safe to say you can expect her wordsmith skills put to use for any updates, hot scoops on the product and everything around it, and advice for users so they can best optimize their use cases. When she steps away from the keyboard, Tsvet can usually be found hiking, going to concerts, or spending some quality time with the nearest available dog.
Defining Your North Star Metric: A Highway to Growth
It's not about intuition anymore, when it comes to business. The role intuition plays is still there, but is massively overridden by data - the only thing that accurately points the way to success.
The Importance of the Perfect CTOR and How to Achieve It
Improving your CTOR or click-to-open rate in email marketing means being focused on the right choices and choosing to woo customers in a smart way. Read along to find out how to design better messaging and improve team flow in email marketing.
Product-Led Growth: Build Your Winning Strategy
Your product is what sits behind the wheel in the product-led growth approach. But what does this trend even mean and how can it be expanded quickly to produce results and alignment on strategy, while acquiring new customers? Read along to find out.
Top KPIs to Include in Your CMO Dashboards to Get Great Results
Your CMO dashboards show you what works and where you should put more effort, while helping you speak the language of data. So what insights should be included in them, in the sea of possibilities an data points? We tell you in this article.
Top 20 Growth Hacking Tools to Use in 2022
Growth hacking is the "hot trend" many comapanies are using right now, to push their business forward with data-driven insights. Still, it remains a bit foreign in its nature for many. So what steps do you need to take to benefit from growth hacking yourself?
Becoming a Data-Driven Company: Why It’s So Important
Data-driven is a model of behavior that cherishes data in the most productive way. It's what aligns teams around the best decisions and eliminates errors along the way. So let's talk about how to make your company data-driven.
The Top 11 Notion Alternatives You Need to Check Out
Every project manager knows that a productive team needs tools for planning and organizing. Most companies opt for tools that provide easy daily syncing, quick access, visibility, and chat, as well as task tracking. But what about finding some better alternatives?
Managing Your Social Media Ads: What You Need to Know
The secret to good social media ads? They work best when you analyze and act on the data. This allows you to personalize and create relevant content that influences their decisions. Which ultimately is what you want to do, right?
Top 12 Slack Alternatives You Need To Know About
Even if you're not using Slack, you most certainly have heard of it - it's one of the most popular communication apps that brings online collaboration to teams everywhere. Slack is a hub for organizing everyday work and instant messaging, replacing endless emails in professional communication. But is there something better?
Are You Having Too Many Meetings? Here’s How to Stop
"This meeting should have been an email." Yes, a lot of us have had this thought. Even more so after the boom of online meetings after 2020 and the rise of remote and distributed teams all around the world.
