Author

What are SMART goals and why businesses today find it important to know and use them in their everyday operations? Read on for the guide on how to use SMART goals and build the track to win the race on.

Before the pandemic, people could still work from home - but only from time to time and usually after putting in a special request. Everybody did it, but we were careful not to do it too frequently. Businesses used to be uneasy about remote teams a lot because the general feeling was that people are not so productive at home and have more opportunities to slack off.

Is there anything more frightening for a writing person than losing your groove when it comes to your next commisioned piece? Let's get you acquainted with how content briefs provide the best content marketing results.

With account-based marketing, marketers quickly found that targeting accounts that have clear intent in their product or service drives massive outcomes. In this article, we will guide you on how to implement ABM is not so difficult, with the right technology and tools.

To simplify collaboration with clients, a specific approach is needed - you need to ensure trust, visibility, control, comfortable participation and feedback, and a quick way to transparency in any situation.

We've all heard that data matters for any company role. Data is what drives decisions and there is no doubt it's the only way to trust you're making the right ones.

So how can a marketing team always be sure it is following the right insights and analysis in the right way? The answer lies in building a data-driven marketing team and intentionally embracing a data-driven marketing strategy.

Are you still into the habit of basing a choice on a gut feeling alone? If yes, you are among those who rob their organizations from realizing their full potential. And you can trust me on this. Intuition, while often romanticized as a method for making "the right" decision simply cannot hold a candle to what data-driven insights can do.