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The Slingshot Blog

Get the latest trends in project management, team collaboration, data visualization and more. Here we share our knowledge, best advice, how-tos, research, insights, and more - all with the aim of helping you boost team results.

operational analytics benefits

Operational Analytics for Marketing Teams: Connecting Work and Data in Real Time

Marketing teams need current insight to guide daily decisions, yet scattered tools and slow reporting make this hard to achieve. Operational analytics solves this by showing work and performance in one place, giving teams a live view of pacing, spending, workload, and channel changes. Automatic updates replace manual reporting, which speeds up reactions and improves accuracy. AI and Natural Language data search help teams find answers faster and reduce the effort required for analysis. Slingshot enables this approach with a unified workspace that matches the speed and complexity of modern marketing work.