Marketing teams all over the world use data daily, to improve their decision-making process and reach desirable outcomes. But how can you process it faster - and do you need a data analyst for the purpose?

Tracking the right content marketing KPIs is essential for understanding how your efforts are contributing to your business goals. In this article, we’ll walk you through the most important content marketing metrics to monitor and help you determine which content performance metrics are most aligned with your objectives. 

Today, every marketing team under the sun has the opportunity to adopt agile marketing - an approach that takes more and more room in the heart of today's marketers, bringing forward unprecedented success for businesses.

Successful businesses know why it is important to align sales and marketing - and the chaos that can ensue when they are not in sync. So how can you keep improving your business by always keeping the relationship between the two close?

With account-based marketing, marketers quickly found that targeting accounts that have clear intent in their product or service drives massive outcomes. In this article, we will guide you on how to implement ABM is not so difficult, with the right technology and tools.

To maximize your chances of success, we’ve gathered all the necessary pieces that you need to assemble to build a marketing campaign that’s working from start to finish.  

So how can a marketing team always be sure it is following the right insights and analysis in the right way? The answer lies in building a data-driven marketing team and intentionally embracing a data-driven marketing strategy.